Cut Copy premiere new single in Blaenau Gwent, Wales

Boards of Canada eat your heart out. Cut Copy, after selling their own releases at record fairs, have turned their promotional campaign up a notch by airing one of their new songs at six locations around the world.

‘Free Your Mind’ can be heard now, but only if you’re in Mexico City, Chile, Australia, the UK, Detroit or California. At certain specific locations in these regions, there are billboard depicting the below artwork. Here, fans can visit the band’s official website on their phones, geotag themselves and hear the track as a reward.

As CoS note, these are the exact locations of the billboards:

Mexico City: 19.418546,-99.15799
Chile: -33.451665,-70.880318
Australia: -30.640834,116.008871
UK: 51.763050,-3.159950
Detroit: 42.331225,-83.066366
California Desert: 33.921089, -116.761205

The UK location is situated in the small town of Blaina, Blaenau Gwent in the South Wales Valleys.