Craig David, Laura Mvula and more feature in new NHS mental health campaign

NHS' new Help! video for their talking therapies campaign features appearances from Laura Mvula, Craig David, Tom Grennan, Girls Aloud's Nicola Roberts, Ella Henderson and Max George, and sees the artists recite the lyrics to The Beatles' "Help!" to encourage those struggling with their mental health to seek support.

According to the video description, Sony and Apple Corps "kindly gifted the NHS the rights to The Beatles' song "Help!"" for the campaign.

Evening Standard reports that Nicola Roberts said of the campaign, "I’m someone that has benefited hugely from talking therapy."

"I think there is such a taboo around it that people almost feel like they’ve failed or they weren’t strong enough to figure out a situation by themselves," Roberts continued. "But if you’re feeling like you can’t see the wood for the trees or light at the end of the tunnel, it’s imperative to reach out because you can’t always do it alone."

Roberts added, "It’s about saying this is what is happening to me, it’s not my fault, but my happiness matters and I’m going to put my hand up and say I need some help. I wouldn’t be where I am now without therapy."

Mvula also said, "Through my own personal experience of when I had therapy on the NHS, it did so much for my emotional wellbeing just to know that someone was truly caring for me on a regular basis."

She added, "It helped me see that things are temporary and however bad and permanent your situation feels, reaching out and sharing with someone you can trust is so important."