CHAI preview new album with fourth single "Nobody Knows We Are Fun"

31 March 2021, 14:48 | Written by Cerys Kenneally

(News)

(CHAI)

Japanese four-piece CHAI have shared fresh cut "Nobody Knows We Are Fun" as the fourth preview of their upcoming album WINK.

"Nobody Knows We Are Fun" follows earlier outings "Maybe Chocolate Chips" featuring Ric Wilson, "ACTION" and "Donuts Mind If I Do", and is accompanied by a video directed by Hideto Hotta.

Bassist and lyricist YUUKI got the idea for the song while watching Booksmart. YUUKI says, "I thought we, CHAI, can really relate to that scene."

WINK will be CHAI's debut album for Sub Pop after signing to the label in October 2020, and will follow their 2019 album PUNK.

CHAI say of the album title, "A person who winks is a person with a pure heart, who lives with flexibility, who does what they want. A person who winks is a person who is free." YUUKI adds, "With this album, we’re winking at you. We’re living freely and we hope that when you listen, you can wink and live freely, too."

WINK will be the first album from CHAI to include contributions from outside producers (Mndsgn, YMCK).

"Nobody Knows We Are Fun" is out now. CHAI's WINK album will be released via Sub Pop on 21 May, and is available to pre-order now.