British actor/dancer Will Kemp takes centre stage in the video for Attawalpa's "Too Much"

While the last two Attawalpa videos were directed by Felber's (now) wife – Girls' creator Lena Duham – "Too Much" finds longtime collaborator Emma Chitty taking the reigns. Chitty and Felber previous worked together as members of short-lived LuvLuvLuv-signed duo Shuga and she also made the video for his videos for his 2021 track "Please Take Care". Musing on the concept behind the video, Chitty explains: “I initially intended to express the moment unconscious co-dependent or toxic relationship patterns awaken into your awareness. But now I watch it and it feels more like good ol’ heartbreak…. the chasm of losing the world you had with one person. Suddenly disappearing as if it never existed.”

“Lyrically ‘Too Much’ is about meeting ‘the one’, but you’re not quite evolved yet," adds Felber. “Generally speaking men always take longer at everything emotional. I feel I am part of a disillusioned generation who knows true love is possible if it doesn’t get lost in translation. I love Prince and I remember seeing him last at KOKO around 2017. I feel this is the closest I have ever gotten to his sexy tonal energy musically. ‘Dirty Mind’ vibes, but done in our own way."