Peer-to-peer site, BitTorrent is looking to launch “legitimate” functions to help improve its image.
Speaking at SXSW festival, representatives from the torrent protocol discusses new features that will allow for more legal uses to the platform, as well as battling piracy.
The company’s VP of marketing, Matt Mason said:
“BitTorrent is a word that has been wrongly associated with piracy for many years. We don’t control any of those piracy sites. It’s got nothing to do with us.
That’s very much the old way of looking at BitTorrent, but we do feel we have a responsibility to point people to great content.”
Such new function include BitTorrent Live which will allow live-streaming events to be hosted to its 170 million active user community.
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