The main USP though is likely to be the signature earhook design, promising a better and more comfortable fit. and beautiful fidelity.

To achieve the best possible fit on the widest array of ears, over 20 configurations were electronically modelled and physically tested, say Beats, resulting in a new, ergonomically angled acoustic housing. The earphones come with four sizes of ear tips and a redesigned, adjustable earhook. Powerbeats Pro is 23 percent smaller than its predecessor and 17 percent lighter, and is also sweat- and water-resistant.

Each earbud has up to 9 hours of listening time and more than 24 hours of combined playback with the magnetic closure case. Ther's 1.5 hours of playback after 5 minutes of charging and up to 4.5 hours after 15 minutes of charging. They come in Black, Ivory, Moss and Navy for around £220 and will shop from May.