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Arlo Parks returns with new single "Softly"
Arlo Parks is back with new single "Softly", marking her first new material since last year's Mercury Prize-winning debut album Collapsed In Sunbeams.
"Softly", produced by FRIEND., is accompanied by a Zhang and Knight-directed video, and is Arlo Parks' first outing since receiving two Grammy nominations last November for Best New Artist and Best Alternative Music Album.
Arlo Parks says of the release, ""Softly" is a song about yearning, about how fragile you feel in the dying days of a relationship when you’re still desperately in love. The song is about how it feels to brace yourself before the blow of a break up and reminisce about the days where it all felt luminous."
Zhang and Knight added of the video, "For us "Softly" explored the idea of wanting something that was once perfect to end in a gentle way, and we wanted to express this using the world surrounding Arlo. We were instinctively drawn to the warm toned, hazy nostalgia of the 1960's, as we loved the idea of something universally romantic being slowly stripped away throughout the film. We based the colors of the bricks, trims and doors on mid-century painting in order to bake this romanticism into everything. The production itself was a huge challenge, as everything was captured in-camera with each piece of the set built on wheels operated by several production crew. However, we knew it was all worth it when we saw the skyscrapers dancing around Arlo for the first time."
Last summer Unknown Mortal Orchestra remixed Arlo Parks' "Too Good".
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