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Arcade Fire unveil interactive video

31 August 2010, 12:44 | Written by The Line of Best Fit
(News)

During a weekend that saw them play headlining sets at Reading and Leeds, Arcade Fire unveiled an experimental new collaborative video for their song ‘We Used To Wait’. Harnessing the capabilities of HTML 5, the video invites viewers to type in their postcode or childhood address, and then uses Google Maps to generate a user specific video using images of their childhood streets. The video itself was created by director Chris Milk.

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