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Apple to discontinue the iPod after more than two decades

11 May 2022, 10:03 | Written by Cerys Kenneally
(News)

Apple has announced that the final generation of the iPod, the iPod Touch, will be discontinued 21 years after the company launched its revolutionary portable music player.

The first edition of the iPod was launched in 2001, and after discontinuing previous models including the Classic, Mini, Nano and Shuffle iPods, Apple has announced that the seventh generation of the iPod Touch, which was launched in 2019, will only be available to buy "while supplies last".

Apple's iPod line is the longest-running product to be discontinued by Apple so far. As The Guardian reports, more than 400 million iPods have been sold since its launch more than two decades ago.

In a statement, Apple’s senior vice-president of worldwide marketing, Greg Joswiak, said, "Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared. Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music."

The first generation of the iPod had five gigabytes of memory and could hold around 1,000 songs, and a 10GB version followed later. The seventh generation of the iPod touch was available with 32, 128, 256GB of storage.

The last generation of the iPod Touch is available to buy "while supplies last" from apple.com.
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