Apple launches 24-hour music video livestream Apple Music TV

19 October 2020, 14:12 | Written by Cerys Kenneally

(News)

Apple has announced Apple Music TV, a new 24-hour livestream of music videos that will feature exclusive premieres, live shows and more.

The Apple Music TV feature is currently only available in the US, and is accessible via the Apple Music app or through Apple TV.

According to Variety, on top of the 24-hour music video stream, Apple Music TV will feature music video premieres, curated music video blocks, countdowns, live shows and guests.

Apple Music TV launched today (19 October) with a countdown of the top 100 most streamed songs of all time in the US on Apple Music. Later this week (22 October) the service will host an all day Bruce Springsteen takeover to celebrate his new Letter To You album, including an interview with The Boss hosted by Zane Lowe.

Every Friday (starting on 23 October), Apple Music TV will premiere new music videos from 12pm ET (5pm BST). This Friday will see the premiere of Joji’s "777" video and Saint Jhn’s "Gorgeous".

Apple Music TV is available now in the US.