Apparently Kanye West is launching his own beauty brand

The rapper and designer is reportedly looking to move into the beauty and skincare industry, following in the footsteps of his wife Kim Kardashian West and sister-in-law Kylie Jenner.

According to TMZ, West's Yeezy company filed a trademark to cover a variety of beauty and skincare products, including makeup, false eyelashes, face masks, nail polish, moisturisers, bath gels, body oils, shaving cream, hair care products and perfumes, toothpaste, deodorant, scented pine cones and aromatherapy pillows.

2017 was West's first attempt at a beauty line after he filed a trademark for Donda beauty which never materialised. The beauty brand was named after his late mother.

Back in April, Forbes declared Kanye West as a billionnaire.