Musicians Alex Cameron and Roy Malloy are doing a 24-hour live stream speaking to fans and fellow musicians in an attempt to sell 1000 records from Alex Cameron's discography.

Already the live stream has featured calls from Mac DeMarco and Kevin Morby.

Roy explains more to Brooklyn Vegan on why they're doing the stream, "The days grow short and the streets all windy and flooded. And me and Al Cam need cash. So We’re doin what we do best: Goin live, online, and soliciting people for record sales. That’s right you guys, it’s time for the annual Al Cam-athon. A full 24 hours streaming live on the internet, that’s facebook, twitter and instagram, noon to shining noon, starting tomorrow at noon. Our goal is simple: Save the music industry and pad our pantry out by selling 1000 records in 24 hours."

Alex adds, "Why am I doing it? Like, what am I peddling? I’m selling records. Albums. My albums. Forced Witness. Jumping The Shark. I’m gonna sell 1000 copies direct to people online, over the course of 24 hours. It’s a wake up call to my fans and to the music industry. Watch these road dogs sell the albums they stand by and live off. For the duration of the broadcast I’ll be taking calls from friends and fans alike. Singing songs, interviewing anyone that will talk to me, and like I said: selling albums. One by one. Via online order links pinned in the comments sections of each live thread."

https://t.co/1V4PWB0hHC

— Alex Cameron (@ALKCM) September 27, 2018