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Adele General PC Simon Emmett

Adele's 30 becomes Apple Music's most pre-added album of all time

29 October 2021, 17:50 | Written by Cerys Kenneally

Apple Music has revealed that Adele's long-awaited fourth album 30 is the most pre-added album of all time on the platform.

After breaking multiple records on Spotify and Amazon Music earlier this month with her comeback single "Easy On Me", Adele has broken some more records on Apple Music.

This afternoon (29 October), Apple Music revealed on Twitter that Adele's 30 album is now the most pre-added album ever on Apple Music, and on top of that, the album also broke Apple Music's "record for largest single-day pre-add in the platform’s history."

In a statement shared to socials earlier this month, Adele described the album as "my ride or die throughout the most turbulent period of my life".

30 is produced by frequent collaborators Greg Kurstin, Max Martin, Shellback and Tobias Jesso Jr, as well as new collaborators Inflo and Ludwig Göransson.

Adele's 30 album will arrive on 19 November via Columbia Records, and is available to pre-order now.
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