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Krept and Konan Safeways MAINPRESSPIC

Krept & Konan launch Britain's first inclusive supermarket, Saveways

20 January 2025, 11:56 | Written by Tyler Damara Kelly

Krept & Konan have announced Saveways - the nation’s first large-scale supermarket tailored to the needs of the Black, Asian, and ethnic communities.

Launching in Krept & Konan’s hometown of Croydon in partnership with entrepreneur Kaysor Ali (Brand owner of the Steakout and Smacks Hamburgers Franchises), Saveways supermarket is set to create 30+ job opportunities; representing a transformative moment for retail inclusivity in the UK.

“It’s an honour for us to partner up on this venture. We are all about representation in the community and finding solutions, we are all from underrepresented communities so this is a perfect partnership. Saveways is game-changing for our community and we are excited to bring this vision to life,” says Krept & Konan.

“Together, we’ve combined our skills, networks, and passion to create a supermarket experience that not only serves the community but sets a new standard for quality, inclusivity, and excellence in the UK food retail space. This partnership has allowed Saveways to become more than just a supermarket, it’s a statement of culture, unity, and progress for our communities,” adds Kaysor Ali.

Designed to serve the rich diversity of Croydon and surrounding areas, the supermarket will feature: Fresh Halal Meat & Poultry Counter, Fresh & Frozen Exotic Fish Selection, Fresh Bakery Section, Global Produce and Fresh Fruit & Vegetables, Tinned, Ambient, Chilled, and Frozen Foods from Around the World, Household Essentials, Cosmetics, and Ethnic Hair & Beauty Products.

Saveways sets a new benchmark in the UK ethnic grocery market, specialising in world foods and premium halal produce. With onsite parking for over 30 vehicles, Saveways offers unmatched convenience for local shoppers. The store will also provide modern shopping solutions, including click & collect, online ordering, and availability on leading delivery platforms such as Uber Eats, Deliveroo, and Just Eat.

Saveways is the latest business venture from Krept & Konan, who were awarded BEMs in 2020 for their contributions to music and their community in Croydon. It follows their other entrepreneurial successes, restaurant Crepes & Cones and Krept’s Nala’s Baby which after launching in 2022 is now 3 x Mother & Baby Awards winner that is stocked in all major UK supermarkets and is Boots’ fastest-growing natural baby skincare range.

Saveways supermarket will open to the public on Saturday 1 February 2025 at 102 Beddington Lane, Croydon.

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