Jessie Ware unveils new single "Begin Again"

"Begin Again" was one of the first songs to be written for the upcoming album, That! Feels Good! and was inspired by Ware's time spent in Brazil. The single comes with a video directed by Charlie Di Placido (Little Simz, Jungle, Kojey Radical).

“"Begin Again" is where this album started. On a miserable afternoon during lockdown, James Ford zoomed Shungudzo and Danny Parker in Los Angeles. They were just waking up, it was already dark in London. Frustrated yet completely focused, we set about writing in a new - and unnatural - way over the internet. Dreaming of human touch, escapes to Brazil, beach bodies, holiday romances, all of it! I absolutely adore this song and I’m so excited for you to hear it, to hear the beautiful production by James and horns by Kokoroko, it’s the song that I knew I wanted to make as soon as I finished "Remember Where You Are".”

The single continues on from "Pearls", which was remixed by Pablo Vittar and Brabo, and the 2022 track "Free Yourself" which will also will feature on the album.

That! Feels Good! is the follow-up to Ware’s fourth studio album, 2020’s What’s Your Pleasure, which entered the UK Album Charts at number three.