Speaking of the new single, which follows the previous release, "Life Is", Pratt says: "On this track I was influenced by the swaying, naive brilliance of 'lost' teenage garage rock bands, as well as enduring loves like The Nazz and Guided By Voices. Record the song moments after you've learned it on an instrument you've just picked up. Oftentimes, that's all you need."

The "World on a String" video was directed by Kate Bollinger. Speaking of the collaboration, Bollinger says: "Making this video with Jessica was a dream art project. We emailed for days, discussing the song and trying to combine the images we saw in our heads while listening, eventually landing on a mondo style march-of-the-pagan village meets field of freaks. We brought in many friends from Los Angeles: 2 DPs, Leanna Kaiser and Gilles O’Kane, to get the found footage sort of multi perspective feel with a mix of super 8 and 16mm, 20 cast members, and Evangeline Neuhart to help with the production design. It was a big group effort and a day I’ll always remember."