JayO returns with new single, "Often"

Produced by his longtime friend and producer, RZ, the track also arrives with an accompanying video shot by British Director Waxxwork. The track follows on from previous releases, "Back" and "22".

Inspired by a youth spent running around in church, or else visiting family in Nigeria, listening to Afrobeats and old school R&B at parties there, the unifying factor for JayO’s music is a desire to recreate the feeling those spaces gave him: “That feel-good music that you can still hit play on at a party even forty years later? For me, my music is an interpretation of that feeling...I make music that makes people feel good."