“The song is about realising too late that someone means so much to you, but you still want to show them and let them know. It’s exploring how, in the face of adversity we can still reach out, we can still connect," James Bay says. "I found out from a mutual friend that Brandon was interested in writing with newer artists, so I jumped at the chance and went to work with him in Park City, Utah over in America. It was an unbelievable experience and insight into writing with one of my heroes."

"Easy Distraction" follows “Up All Night” with The Lumineers and Noah Kahan. Elsewhere on the album, there are co-writes with Holly Humberstone, Dan Wilson of Semisonic, Natalie Hemby of The Highwomen, and Kevin Garrett.

“Making this album felt like my first taste of true musical freedom. With the help of my co-producer, Gabe Simon, I found the courage to make what I wanted to make in ways I never have before. That’s a very hard place to get to, I’m really excited to release this music,” Bay adds.