Snoop Dogg's Snoop Loopz cereal was recently launched by the rapper's Broadus Foods line, which he co-founded with Master P, and a portion of profits from sales of the product will be donated to the homelessness organisation Door Of Hope.

Yesterday (16 August) on Instagram, Jack White congratulated Snoop Dogg on his new venture, but he also shared a couple of questions regarding the "MORE MARSHMALLOWS" slogan that appears on the cereal box.

White wrote, "I would like to personally congratulate Snoop Dogg on his new cereal release and a pat on the back for its charitable benefits that it will be producing, nice one. But i do have a couple of important questions about the box that the cereal is delivered to customers in; in the press release from Broadus foods, the photo of the cereal box contains the words "MORE MARSHMALLOWS". More than what? if this is in fact a brand new cereal, it can't be more marshmallows than "before". Is it a statement that this cereal has more marshmallows than say...a bag of sand, or a typical caesar salad? Or, is it a DEMAND from Snoop Dogg himself that we just have more marshmallows in this world in general? That last theory is my hope. Lastly, the photograph on Master P's instagram shows a DIFFERENT phrase, an un-plural "MORE MARSHMALLOW" without the "S"."

He concluded, "Photo attached, answers demanded."

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