googly eyes signs to Tove Lo's label Pretty Swede Records

The brand new single, “Internet Star” follows on the heels of last month's introduction "Bareback on the Motherfucking Plains".

About “Internet Star”, googly eyes says: “In the age of the algorithm, I think it's easy to find your dreams altered by the demands of an insatiable formula. I forgot why I started making music in the first place and exchanged it for someone else's idea of success. Internet Star, for me, summarizes a familiar feeling to most of us creatives: wanting to make art, mistaking it for wanting virality instead, and the sweet feeling of trying to find the path back to your actual dreams and creativity in the process.”

Pretty Swede Records is an independent label founded in 2022 by Tove Lo. To date, Pretty Swede has released Tove’s 2023 LP Dirt Femme and her collaborative 2024 HEAT EP with SG Lewis. googly eyes’ Starlet EP marks the first release by Pretty Swede outside of Tove’s own artist project.

Speaking of the signing, Tove Lo says: "googly eyes is such an incredible artist, writer and producer, and her new EP is full of gold. Internet Star has such a beautiful yet witty vulnerability that I think anyone who’s had dreams that maybe didn’t go their way can relate to. I’m very excited for this project to be the first new artist release on Pretty Swede Records! Of course together with my friends at Neon Gold."