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Genn the sister of

ĠENN release new single, "The Sister Of" alongside short-film from Ukrainian director Kyryl Volovych

03 October 2023, 12:41 | Written by Tyler Damara Kelly

Anglo-Maltese quartet ĠENN reveal new single "The Sister Of", which comes with a short-film/music video from Ukrainian director Kyryl Volovych.

Music video director Kyryl Volovych has had a showcase at the Cannes Lions, has been shortlisted twice for Berlin Commercial 2023 and has an upcoming theatre screening at New York Indie Shorts Awards 2023.

“From a personal standpoint, this work is a deeply special one for me. We tend to lose ourselves in the whirlpool of events and occurrences that surround us in our daily lives, and war here in Ukraine has definitely brought a tsunami of those. I feel like “The Sister Of” is somewhat a merger of all the contrasting emotions, thoughts and changing outlooks on life that so happen to occur in my mind. And in the minds of millions," says Volovych.

"ĠENN have been insanely supportive of the experimental nature of our concept from the very beginning and to be able to create a project, as meaningful to us as this one is, in Ukraine - has an infinite value to me.”

The track is the final taster of their forthcoming debut album, unum, which is due for release this Friday.

“A blend of realism and mysterious surrealism, and elements of sci-fi, is a binding thread for the vision of this project. In the world of the “The Sister Of” - time is an independent reality existing without humans to perceive it," Volovych of the film. "The main character is somewhat ethereal, a soul travelling in time and space. Through many dimensions. We just happen to see the story of only one of those. This body of work is a puzzle that’s being built as the viewer watches it, yet after completion the puzzle you have put together might be very different from viewer to viewer. And that’s what’s truly beautiful about cinema.”

"The Sister Of" is out now. ĠENN's debut album, unum, is released on 6 October.

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