Dr. Dre and Snoop Dogg launch gin and juice RTD beverages
Dr. Dre and Snoop Dogg have come together to o launch Gin & Juice By Dre and Snoop, which is an RTD (ready to drink) alcoholic beverage.
Available in four flavors — Citrus, Melon, Passionfruit, and Apricot — Gin & Juice By Dre and Snoop pays homage to the duo's single, "Gin and Juice", which features as the second single from Snoop's debut album, Doggystyle.
The canned beverage comes through Dre and Snoop’s new premium spirits company, and has just begun its rollout in the US. According to a press release, more products will be announced in the future.
Back At It!!!@bydreandsnoop#ginandjuice pic.twitter.com/sRDw5TcWmf
— Dr. Dre (@drdre) February 10, 2024
“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” Dre said in a statement. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”
Snoop added, “Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love
As well as their beverage company, Dr. Dre and Snoop Dogg are currently working on Missionary – the sequel to the Doggfather’s debut album, Doggystyle.
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