Crows present final album teaser, "Is It Better?"
Crows have shared "Is It Better?", as the final single from their forthcoming album, Reason Enough.
"It Is Better?" encapsulates the difficult year singer James Cox had whilst writing the album. He explains further: “It’s a homage to the friends and my family who helped guide me get through it. It’s also a reflection on having gone through something and not coming out unscathed - dealing with the damage I picked up along the way, and accepting my new reality."
The track follows previous singles, "Vision Of Me" and "Bored".
Working once again with Manoela Chiabai for the video, he says “When I heard 'Is it better?', I thought there was something so incredibly absurd about the lyrics and the title that poses an impossible question. I started to think about a man that feels dead inside and just wants to escape life, but not even at his own funeral he can find peace, and as such he finds himself in some sort of a loop.
This attempt to divorce ourselves from the world is actually what represents the inescapable human condition. As the song is very catchy and upbeat, leaning into the absurd with ridiculous humour and playfulness was fun and interesting to explore - having Crows as cameos getting into the most stupid fight ever over a double dipper was so gratifying! It was by far one the funniest experiences I've ever had on set.”
Reason Enough is out on 27 September via Bad Vibrations.
- SXSW London offer 500+ passes to local charities and community groups in East London
- Oklou announces forthcoming debut album, choke enough
- Nala Sinephro, Arooj Aftab, Anna von Hausswolff are among the first artists for Rewire 2025
- Tiny Habits team up with Lizzy McAlpine for new single, "For Sale Sign"
- Kate Nash details OnlyFans campaign, Butts For Tour Buses
- Omar Apollo unveils new single, "Te Maldigo"
- Saya Gray presents new single, "H.W.B"
Get the Best Fit take on the week in music direct to your inbox every Friday