“’Fade Away’ is about being let down and letting people down. And that forgiving yourself and forgiving others is the same thing," King explains. "It’s about facing the stuff that’s hard to face, processing but then letting it go, moving on and leading with love. It’s about faith and hope and how they’re found in unexpected places. It’s about coming through for yourself and coming through for others and surviving in a world which is sometimes just shit. It’s a song for the underdogs and the people who are hurting. No matter how dark it gets, there’s always light to be found. The future is for us too.”

The single is accompanied by a music video shot which was in their hometown of Corby. The visualiser for "Fade Away" paints a vivid portrait of Campbell King’s artistry and connection to their roots.

Whilst this is their debut release Campbell King is no stranger to the stage. They’ve twice supported Mercury Prize-nominated artist Self Esteem, earning praise from fans like Max Richter, RØRY, planningtorock, and Alfie Aukett. They will return to the stage on 6 March, supporting RØRY at the O2 Forum Kentish Town.