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Bodega Myrtle Parade

Bodega share new single, "Myrtle Parade" and B-side, "Cultural Consumer IV"

04 October 2024, 13:22 | Written by Tyler Damara Kelly

NYC's cultural commentators BODEGA have shared a brand new single, "Myrtle Parade", the latest track to be released from forthcoming deluxe release, Brand On The Run.

"‘Myrtle Parade’ was a song I originally wrote for an earlier version of ‘Endless Scroll’ but it was far too sunny and breezy to fit with the minimalism of that album," says Ben Hozie from the band. "It’s a song set in a smoky DIY warehouse venue (Brookyln’s defunct and much missed Aviv) about feeling out of place and going through the motions at a show where the atmosphere is cramped and the social anxiety is high. The verse lyrics feature impressionistic snippets of overheard conversation at the venue where I imagined gossip about Myrtle, a fictional scenester emblematic of the BK rock world I associate with the Myrtle Wyckoff and Myrtle Broadway subway stops."

The expanded edition of their acclaimed 2024 album, Our Brand Could Be Yr Life, features seven additional tracks, four of those previously unreleased including "Myrtle Parade", and further B-sides, with one of those, "Cultural Consumer IV", which is the final part in the Cultural Consumer tetralogy and a follow-up to "Cultural Consumer III".

Brand On The Run is set for release on 1 November via Chrysalis Records.

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