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Bodega Brand on the Run

Bodega announce deluxe album, Brand On The Run

09 August 2024, 11:13 | Written by Tyler Damara Kelly

NYC's cultural commentators BODEGA have announced Brand On The Run, the deluxe edition of their album, Our Brand Could Be Yr Life.

The expanded edition features seven tracks, four previously unreleased, including “Cry When Yr Young,” a cover of the defunct New York band Milk Dick that Ben Hozie and Nikki Belfiglio used to played regularly in their early days as Bodega Bay, and three limited edition B-sides.

“‘Adaptation of the Truth About Marie’ is an adaptation of the 2011 novel, The Truth About Marie by the Belgium novelist Jean-Philippe Toussaint,” notes Hozie. “As filmmakers get to adapt novels into movies, I thought it would be fun to adapt a book into a song. I took some liberties with the plot but the psychological thrust and dramatic situation are the same (a love triangle involving death). This song is paired with our A-side single ‘Tarkovski’ because that song was also written as a response to reading a book (Tarkovsky’s Sculpting in Time). The music video is a homage to one of my favourite pastimes: reading a good book in a warm tub.”

Brand On The Run is a collection of tracks that compliment Our Brand Could Be Yr Life. Like Our Brand, these songs are ‘remakes’ of songs from Ben and Nikki’s primordial group, Bodega Bay (2013-2016). Three of the tracks were B-sides to that album’s singles; “Adaptation of the Truth about Marie” pairs w/ “Tarkovski,” ”N.A.S.S.” (New Age Spineless Sophists) pairs w/ "City Is Taken", and “Cultural Consumer IV” pairs w/ “Cultural Consumer III.”

Hozie continues, “Like ‘Our Brand’, this collection explores the existential crisis that comes with a life devoted to underground rock music. To complement our dissection of underground rock mythos, we explore various genres such as Madchester (“Myrtle Parade”), shoegaze (“Music Hall of Williamsburg”), jangle pop (“Adaptation Of The Truth About Marie”), no wave (“N.A.S.S.”), post-punk (‘Listen w/ yr eyes’), and glam (“Cultural Consumer IV”).”

Tracklist:

Side A

  1. Dedicated To The Dedicated
  2. G.N.D. Deity
  3. Bodega Bait
  4. Tarkovski
  5. Major Amberson
  6. Stain Gaze
  7. Webster Hall
  8. ATM
  9. Set The Controls For The Heart Of The Drum
  10. Protean
  11. Born Into By What Consumes
  12. Cultural Consumer I
  13. Cultural Consumer II
  14. Cultural Consumer III
  15. City Is Taken

    Side B
  1. Myrtle Parade
  2. Cry When Yr Young
  3. Music Hall of Williamsburg
  4. Listen w/ Yr Eyes
  5. Adaptation of the Truth about Marie
  6. Cultural Consumer IV
  7. N.A.S.S.

Brand On The Run is set for release on 1 November via Chrysalis Records.

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