BLACKPINK’s Jennie launches her own record label, Odd Atelier

“Hi, this is Jennie. This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received,” she wrote on her Instagram Story. “I’m also about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course BLACKPINK.”

In addition to starting her own company, and releasing solo music, Jennie made her acting debut in the HBO drama series The Idol and was named an honorary Member of the Order of the British Empire along with her BLACKPINK bandmates.

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She also spoke to Dua Lipa about how her career has panned out versus her expectations.

"After our debut, we did like six songs where I would just rap, and along the way, I kind of got confused because I came to realise that there's a big side of me inside that loves to sing, but I actually never had the chance to really explore that as a trainee because I got told that I should be a rapper," Jennie reveals." So there was a phase where I would hate to rap. I was like, ‘This isn't me like, this isn't the journey that I envisioned in my head like, I don't think I'm a rapper.’"

"Starting my career in Korea as a K-pop artist has restricted so many sides of me where it wasn't just allowed to be shown because I'm a K-pop idol, and I was scared to express myself," she continues. "As things grew over time, I was able to express myself and people would see it as breaking boundaries rather than doing something that I'm not allowed to do. That's when I realised, I want to break more boundaries for people in my culture to understand that you can express yourself as however you want."