BLACKPINK create jingle for new Oreo campaign
BLACKPINK have teamed up with Oreo for a new campaign which also features a fresh jingle made by the group.
This week Oreo Asia has unveiled a new promo video for its BLACKPINK collaboration, which features BLACKPINK Oreo packaging, two exclusive versions of regular Oreos with strawberry filling and pink Oreos with dark chocolate filling, and BLACKPINK fans will also be able to collect 10 photo cards.
BLACKPINK feature in the Oreo campaign video, also have also created the new jingle, which includes Oreo's "Twist, Lick, Dunk" tagline.
Hypebeast reports that Oreo said of the collaboration, "Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of K-pop and its far-reaching influence on Asian culture. BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play."
The BLACKPINK and Oreo collaboration is due to launch in Vietnam, Thailand, the Philippines, Singapore, Malaysia, Vietnam, and South Korea.
Last month it was revealed that BLACKPINK will be the first ever K-pop act to headline Coachella.
- Phoebe Green details forthcoming EP, The Container
- BANKS unveils new single, "Love Is Unkind"
- Verve Records announce previously unreleased Ella Fitzgerald album
- The Horrors present new track, "More Than Life"
- Aitch joins forces with Bou for new single, "Raving In The Studio"
- Sam Fender and Bright Eyes join lineup for NOS Alive 2025
- jasmine.4.t unveils debut album focus track, "Guy Fawkes Tesco Dissociation"
Get the Best Fit take on the week in music direct to your inbox every Friday