Biig Piig returns with the brand new single, "Watch Me"
Following her acclaimed debut mixtape Bubblegum which was released earlier this year, Biig Piig has returned with the new single, "Watch Me".
Spending time this year off tour between London and Paris working in the legendary studios behind the French electronic scene, "Watch Me" takes inspiration from both cities but was conceived by Biig Piig back in the UK alongside her close collaborators; namely, Zach Nahome (PinkPantheress, Teezo Touchdown) and Maverick Sabre.
Introducing her new single today, Biig Piig comments: “"Watch Me" is a track about empowerment. I found confidence in pushing new limits with it. It’s a song to feel yourself unapologetically and to strut to. Telling the world, I am that bitch, watch me.”
The video also marks Biig Piig’s directorial debut, having creatively-directed the stunning, empowering video and co-directing alongside NWSPK. “I had a really clear vision of what I wanted the video to be, even when writing the track. I wanted to build a surreal world of strength through movement. That vision was a series of settings that were striking and confident.”
Following the release of Bubblegum, Biig Piig linked up with Kojaque on the single, "WOOF", and featured on Jelani Blackman's first release of the year, "Rise".
"Watch Me" is out now.
- AJ Tracey links up with Pozer on new track, "Heaterz"
- ROSÉ shares new single, "Number One Girl"
- Kevin Morby and Waxahatchee feature on Patterson Hood's first solo album in 12 years, Exploding Trees & Airplane Screams
- Sacred Paws return with first release in five years, "Another Day"
- Nao announces her fourth concept album, Jupiter
- Rahim Redcar covers SOPHIE's "It's OK To Cry"
- Banks announces her fifth studio album, Off With Her Head
Get the Best Fit take on the week in music direct to your inbox every Friday