404 Guild announce debut album with new single "Feedback Loop"

"Feedback Loop" is the collective's first outing of 2022, following their Guild Three: Open Water EP that landed in October 2021. The new track lands with a video directed by SAMBU (aka Devenny 404 and Ben Garcia Hughes).

The collective say of the single, "Pace and confusion, disconnected networks and repeated patterns. Getting older and time becoming distorted; looping back, turning inwards. The song came out of a bunch of experiments with sequencers in lockdown. Two of us were living in our studio at the time which heightened the isolation of it all - just us alone in a complex of empty studios, getting stranger and stranger…"

"A full length Guild record is something we’d been dreaming of for so long but when it came to making it initially it didn’t click," they say of the album. "We had around 50 songs in various stages of completion but between them we just couldn’t find ‘the album’. So we did the only logical thing and scrapped it all. We rented a cottage in the middle of nowhere out in the sticks and gave ourselves fourteen days to write the whole thing. Somehow it worked."

"We knew that one aspect of our songwriting we all shared was storytelling - so made that the focus. To wrap up hundreds of stories into one. Our shared journey has been long, winding, and hard. But together we’ve made it through," they continue. "The environment had a huge impact on the record - it was lonely, the weather was weird, there was nowhere to go. But after months of the claustrophobia of lockdown it gave us the space to bring home years of collective ideas."

404 Guild add, "False Dawn is a flag stuck in the ground at the end of a long dark road. But for us, it’s only the beginning."