Anonymous UK collective The Hour drop second atmospheric release “Answer”
The Hour’s “Answer” leaves us with many questions. Who are you, mysterious band, with your enigmatic sound, masked figures and monochrome visuals? Well, two singles in and we still don’t know.
“Answer” is a production-heavy, ominous alt-pop song that continues to draw us into The Hour’s dark and intriguing musical underworld.
As with their last release, “Wasted”, it’s one thing listening to the song, and it’s entirely another watching the accompanying visuals. Directed again by Ben Strebel, the video features masked figures in a hospital ward, and much like their last, it makes you feel kind of weird and uncomfortable.
Speaking of the video, The Hour said, "This video is about choice or lack of it. It’s about contrasting opinions in the decisions we make for our children, the lasting effect it might have on them and how being a parent it’s so easy to innocently pass things on to them.”
We’re excited (and a little bit scared) to see what happens next.
- Björk, Skepta, NAINA and more revealed for 'Apple Music Live Presents: NYE livestream event
- Doechii says Paramore "made a huge impression on me and my style"
- Ben Stiller helps SZA announce release date for SOS deluxe, Lana
- Massive Attack reveal why they turned down playing Coachella 2025
- Pavement to release first new song in over two decades for documentary, Pavements
- Gang Of Four announce final London show performing debut album in full
- André 3000 on working with Beyoncé: "people from a certain era, we have a kinship"
Get the Best Fit take on the week in music direct to your inbox every Friday