Newcomer Keyes unlocks more pop perfection with "Black Magic"

26 August 2015, 09:45 | Written by Hannah J Davies

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Forget swilling cider under a flyover or perfecting Pythagoras - the new pedigree of prematurely polished artists (see: Lapsley, Lorde, SOAK) have spent their teens cranking out beyond-their-years gems.

Warwickshire's Jade Keywood may soon be a name to add to that list, channeling the tenets of teenage life - from unrequited love to literary discovers - into the music she makes as Keyes. On debut single "Black Magic" (released via London label Hand In Hive) a sensuous vocal from the 18-year-old snakes around a synth-fuelled beat. Could it be a supernatural force, she wonders, keeping her crazy in love? With upwards of 250,000 plays since May, her first online release "Veins" signalled the advent of an intriguing new artist. A second track, "Poor Man's Paradise", only generated more blogosphere buzz, with "Black Magic" now completing an exciting triptych of electropop earworms. A striking start.