JADA is full of certainty on assertive new jam "Sure"
Having already made a stir with the effortless sultriness of "Keep Cool" earlier this year, the rising Danish talent has now released another absolute jam in the shape of "Sure".
With "Sure", JADA has further cemented herself as the new queen of laidback beats. With a pounding groove that was tailor made for Friday night and luscious R'n'B vocals that simmer with temptation, the track tells of a relationship where one of the lovers needs a bit of encouragement.
The desire that permeates through the track is absolutely tantamount, and despite all the doubts that jingle through the track - as JADA sings knowingly "I know you want somebody else but me / I know you want somebody else to see" - she holds her ground and knows that she's going to win in the end.
"'Sure' is about love between two human beings, where one does not dare to initiate the relation, but the other part is totally convinced that the relationship is the completely right thing", explains the artist. Ultimately, the song is assertive, enticing and further establishes JADA as an exciting talent on the rise.
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