Much has been made of the link between BROODS and Lorde. True the two share a nationality and have worked with - thanks to Pure Heroine - revered producer Joel Little, but it’s time for Georgia and Caleb Nott to shake that comparison. They deserve to stand alone and with this latest colossal pop cut they’ve done just that.
Following on their brilliant self-titled EP and last month’s sentimental, synth-pop gem “Mother & Father”, the young siblings have unleashed another infectious signal to the quality of their debut full-length EVERGREEN, which is due later in the year via Polydor (UK).
Caleb’s chunky, metronomic synthesised beats welcome in this new track before a typically sugary melody winds its way towards another example of the most potent weapon in their armoury: a boisterous, instantly familiar chorus, once again utilising the precision pop formula that serves Sky Ferriera so well.
Thematically it’s an outing that cries to carefree, youthful exuberance: “It’s about that phase that you go through when you hit 18 and everyone starts going out and they start going to parties. It’s about experiencing all that new and exciting nightlife-type thing as a friend group”, Georgia told MTV News. Young love pours through too, as she pines: “And I’ll never get this feeling out of my head / And I never wanna be the one you forget.”
Little’s production packs a massive punch but it’s the sentiment and - thanks to the the admission that the title stands for “Loose As…” - and sense of excitable abandon that will connect people to “L.A.F” and indeed to BROODS, who now fully belong alongside rather than behind the Lorde of electro-pop newcomers.
Live:
19 July – Latitude Festival, Suffolk
20 July – Longitude Festival, Dublin
22 July – Hoxton Bar & Kitchen, London (headline show, tickets)
“L.A.F” is released in October via Polydor Records.
Stream the track via MTV now.
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