AMA LOU reveals her intricate storytelling with euphoric offering “NOT ALWAYS”

“I was in NYC at the time working with an amazing producing duo called Likeminds. The song was born, the beat inspired the way I wrote it but it was a very natural process," says AMA LOU.

Entwined with soulful R&B and intricate electronica, “NOT ALWAYS” sees the north London newcomer delve into a euphoric sound, all driven by the enthralling beat.

At just 18, AMA LOU is both refreshing and perceptive, presenting a track that at first seems to be the end of a relationship, but is instead a self reflective offering that reiterates AMA LOU’s sinuous storytelling.

“I grew up around musicians so I always had access to it; I started writing when I was 11 and haven’t stopped since."

With the likes of Nirvana, Otis Redding, Destiny Child and Patsy Cline amongst her influences, there’s no doubt AMA LOU has found a tasteful sound.

As for future plans, AMA LOU plans to keep us on the edge of our seats, "Keep an eye out in 2017."