Finding a path away from her conservative upbringing, queer singer/songwriter Allison Ponthier is another artist making country music her own. Taking references from Kacey Musgraves and Orville Peck, Ponthier's take on the genre is high camp and features a kaleidoscopic visual world too.

Growing a huge following on TikTok, "Cowboy" marks the start of a whole new chapter for Ponthier with her debut release with Interscope and Polydor. The track itself references her move from the bible belt to New York City and her journey accepting her sexuality.

Warm and inviting "Cowboy" is cinematic pop with some real heart-on-sleeve confessional songwriting. Complete with a masterful music video that runs like a mini-movie complete with impressive special effects, on reflection, cinematic is an understatement.

The video itself is a striking and exciting introduction to this new artist, “I probably watch movies more than I listen to music,” Ponthier says of the video. The clip, directed by Jordan Bahat (Christine and the Queens) adds a whole new cosmic energy to the track and aims to amplify the lyrics' detailed storytelling.

As she unveils more of her forthcoming debut EP, Ponthier explains what we can expect from her; “a lot of my songs are about being uncomfortable in your own skin but getting to know yourself better, figuring out who you really are.”