Scottish synthpop trio Prides have revealed the new video for upcoming single "Higher Love".
Speaking about the video, frontman Stewart Brock said:
"We once got a live review that said we play "every venue like it's an arena". That was where the idea came from for this video, and we decided to push that idea as far as we could. So it's a full on Prides performance; smoke, lights, balloons, confetti, pyro, but during a Bingo game in a rather disinterested working men's club in Glasgow. However, the "bored" extras were all incredible actors, because actually they bloody loved it, and made the shoot one of the most enjoyable we've ever done. Plus the bar was open, which definitely helped! It's filmed with Jordan & Ian from Something Something, who have filmed all our videos so far, and this time Ian's dad Gordon makes an appearance as the Bingo caller, and totally steals the show."
The "Higher Love" single will be released 23 March on Island.
Watch the video below.
- SXSW London offer 500+ passes to local charities and community groups in East London
- Oklou announces forthcoming debut album, choke enough
- Nala Sinephro, Arooj Aftab, Anna von Hausswolff are among the first artists for Rewire 2025
- Tiny Habits team up with Lizzy McAlpine for new single, "For Sale Sign"
- Kate Nash details OnlyFans campaign, Butts For Tour Buses
- Omar Apollo unveils new single, "Te Maldigo"
- Saya Gray presents new single, "H.W.B"
Get the Best Fit take on the week in music direct to your inbox every Friday
