Watch: Prides - "Higher Love"

Speaking about the video, frontman Stewart Brock said:

"We once got a live review that said we play "every venue like it's an arena". That was where the idea came from for this video, and we decided to push that idea as far as we could. So it's a full on Prides performance; smoke, lights, balloons, confetti, pyro, but during a Bingo game in a rather disinterested working men's club in Glasgow. However, the "bored" extras were all incredible actors, because actually they bloody loved it, and made the shoot one of the most enjoyable we've ever done. Plus the bar was open, which definitely helped! It's filmed with Jordan & Ian from Something Something, who have filmed all our videos so far, and this time Ian's dad Gordon makes an appearance as the Bingo caller, and totally steals the show."

The "Higher Love" single will be released 23 March on Island.

Watch the video below.