The hybrid of R&B and electronica currently taking hold of the Radio 1 A-list – manifested through artists such as AlunaGeorge, Charli XCX, Lorde and Jessie Ware – sees pop music reclaim a more youthful image and edgy coolness alongside an artistic desire to push boundaries.
Londoner Rainy Milo embodies this new, independent pop ethos and new track “Rats” rides on the tone of Milo’s central-but-not-overdone vocal, supported by a fresh, crisp electronic backing. It’s a catchy, chilled and delicately produced progression from the songs of her earlier Black & Blonde and Limey EPs.
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