PWR BTTM own the marvellous and the mundane in new "Ugly Cherries" video

05 August 2015, 10:16 | Written by Jessica Goodman

(Tracks)

(PWR BTTM)

They've already captivated with the release of their lead album track, now PWR BTTM are showcasing what makes them, well, them, in their new music video.

With it's blazing riffs and impressive hooks, "Ugly Cherries" has already cemented itself as a highlight of the year. Given the video treatement, the accompanying clip shows one half of the PWR-duo, Ben Hopkins, going about his day-to-day life at home. All the while, his opposite self, made-up to the nines, performs the track alongside him.

"I’ve set my 'best self,' aka me in crazy monster drag, against my 'worst self,' aka me miserably staring at my cellphone alone in my apartment, in an attempt to take stock of my whole self." Hopkins told The FADER. "All of the behaviors within the video are my own, and in staging them side by side I’m trying to take ownership of the good, bad, weird, and fabulous parts of my personality."

PWR BTTM release their debut album Ugly Cherries on 18 September via Father/Daughter Records and Miscreant Records.

Witness the best and worst of PRW BTTM below.