“Coca Loca” cements Pion as the architects of a new era of French underground music

Pion experiment with conviction on this track, both visually and sonically. If the hypnotic, short-circuiting synth doesn’t take a strong enough aim against our consumer-driven capitalist society - then perhaps the music video showing a Coca Cola can being engulfed in lava certainly will. The visuals are pixelated and glitchy, as if dug out from the dawn of the internet, stuck on an endless loop.

"The video of Coca-Loca takes you on a subliminal adventure, from the perched peaks of the Andean Cordillera to the shelves of our most beautiful hypermarkets," says François from the band, "and promises you an intense and delirious graphic experience!"

Though synth plays into the track massively, pulsating, fizzing and popping, Pion don’t leave it there. They tap into acoustics in phases with chanting vocals, all building to a crescendo that really cements this track as a dance tune.

The best part about Pion’s music is that it’s not straightforward: it’s jarring and often downright disorientating, but this is what the French underground scene has done best. Pion, as its latest pioneers, are just as keen to make you think as make you dance. After all, as they chant: "Quand tu danses, à quoi tu penses?" ("When you dance, what's on your mind?")