Anglo-Danish trio Off Bloom sizzle into summer with "Love Actually"
Off Bloom show a tamer side to their mind-bending pop with Vera assisted new single "Love Actually".
The three piece's new track follows last year's Love Like Me EP, standalone single "Falcon Eye" and their debut collection which was headed up by monster single and title track "Love To Hate It".
"Love Actually" sees the band momentarily step away from the more agressive immediacy of their previous work in favour of a softer sound. They still manage to pack in the punch with subtle easter-egg-like treats in the form of glitchy samples, which reveal themselves during the track's chorus. This makes sense as the track comes from a place of love, rather than an angst fuelled break-up.
It's a little bit more complicated than that though as the band explain “the song is about being so in love it's almost unhealthy, but you can’t help yourself from falling. The feeling that something is almost too good to be true and you’re slightly dreading what's to come but feeling ecstatic at the same time."
Paired with the music video which was shot in the band's London flat and co-produced by Aria Alagha, "Love Actually" is both sonically and visually influenced by the late 90s and early 00s. The title, obviously an homage to the film of the same name and having listened to everything from Green Day to Natalie Imbruglia during that period, they add "it felt like going back to a more ‘innocent’ time."
That innocence is echoed with the visuals for the track which include a couple of messages which flash up between scenes, one of which reads "make love actually, not guns" and the other, "off bloom loves you, so you should too".
Off Bloom will join Finnish pop sensation ALMA as she heads on tour across Europe and the UK next month, both will play what's set to be a night of neon debauchery at London's Heaven on 23rd May.
- SXSW London offer 500+ passes to local charities and community groups in East London
- Oklou announces forthcoming debut album, choke enough
- Nala Sinephro, Arooj Aftab, Anna von Hausswolff are among the first artists for Rewire 2025
- Tiny Habits team up with Lizzy McAlpine for new single, "For Sale Sign"
- Kate Nash details OnlyFans campaign, Butts For Tour Buses
- Omar Apollo unveils new single, "Te Maldigo"
- Saya Gray presents new single, "H.W.B"
Get the Best Fit take on the week in music direct to your inbox every Friday