
Natalie Shay juices the appeal of vintage synth-pop into the fresh-feeling "Perfume"
19-year-old Natalie Shay has a lot going for her, and punchy new single "Perfume" holds her course steady for widespread acclaim.
Brit School graduate Shay has developed quite the ear for perky pop songwriting – previous single "This Feeling" hit number four in the iTunes singer/songwriter chart. "Perfume" strays from "This Feeling"'s indie-pop formula, ditching Vaccines-esque guitar euphoria for the nostalgic delights of summery synth-pop. "Perfume"'s sweet, summery sound lets Shay's vocals shine, both in the foreground and as subtly layered backing.
"'Perfume' was really fun to create and work with," Shay says of the single. "It’s a different sound from my other songs, but was interesting to work with the 80s vibe and create something fresh and exciting." Indeed, the track is a clever little concoction that juices all the appeal of vintage electronics into an extremely fresh-feeling pop song.
- Glastonbury Emerging Talent Competition 2025 finalists revealed
- Ed Sheeran shares new single, "Azizam"
- Kesha wants forthcoming album to be "a safe space for people to feel fully embodied and liberated"
- Rachel Chinouriri presents new single, "23:42"
- Caity Baser joins forces with Oh Wonder on new single, "Running From Myself"
- Lydia Night of The Regrettes unveils debut solo single, "Pity Party"
- Matilda Mann covers Chet Baker's "There Will Never Be Another You"
Get the Best Fit take on the week in music direct to your inbox every Friday

Dirty Projectors
Song of the Earth

Black Country, New Road
Forever Howlong

Djo
The Crux
