Munro Fox reveal captivating debut single "William (I Feel Ordinary)"

Munro Fox features Adam Stark (who helped develop the Mi.Mu Gloves and the Human Harp with Imogen Heap and Di Mainstone), Goldheart Assembly's John Herbert, and Tom Barton, a "renowned academic in the field of Human Geography".

"William (I Feel Ordinary)" is a striking mixture of lo-fi pop and grandiose folk sounds - it's warm and melodic and is the glorious first taste of a project years in the works. It's out vid LGM Records on 19 August; debut live shows are slated for next month, with details of their debut LP coming "soon".

Munro Fox's Herbert has explained the track for us:

"The song is about how ordinary being part of a disintegrating relationship can make you feel. Our own well-being seems so intrinsically linked with the quality of the relationships we share with others; when these are suffering it can make us feel very insignificant in our everyday life."

The video stars artist/"provacateur" Harry Clayton-Wright, who says of the video:

"Having written online about struggling to come to terms with who I am, in regards to my representation of sexuality and gender identity, I really identified with the lyrics… the video comes from a place of creating your own definition of what feeling ordinary might mean to you. Overcoming the idea you have to subscribe to the status quo and can easily and happily make your own rules to live by. I hope people enjoy the message of love and personal acceptance that is embedded within the visuals of this gorgeous song."

The video's director, Eduardo Fitch, adds:

"Adam from the band asked me if I wanted to make his music video. After listening to the song - it was very clear in my head that I wanted Harry to perform in the video. I wanted to dedicate the song both to him and to everyone who has had to overcome adversity while discovering who they are... The video represents a journey from self discovery to being happy and comfortable to show who you are in the real world. I wanted to represent that journey as something really happy that includes a transition to reality."

Check out "William (I Feel Ordinary)" below.