There’s no shortage of wannabe pop stars strapping on MicroKorg’s and aiming for stratospheric status in Sweden right now; but that’s not to say Stockholm’s MAASAI are just another magazine beautiful duo hoping to stumble upon that magic formula perfected by fellow Scandi alchemists Lykke Li, Icona Pop et al. Quite the opposite in fact.
Naturally, debut drop ‘Memories’ carries the emerging genre’s all-important hallmarks of steely percussive jangles, twinkly synths and tenderly looping piano but it’s a pleasant surprise to find Dominique Teymori and Zackarias Ekelund successfully plumbing bittersweet lyrical depths at the first attempt. You can’t help but feel the sincerity in Dominique’s elfish pipes as they gently cradle poignant verse and rousing chorus in sweet succession. Swedish pop truly is the gift that keeps on giving.
‘Memories’ is out now on Hybris.
- Circuit des Yeux returns with announcement of new album, Halo on the Inside
- Alabaster DePlume sings of agency and survival on forthcoming album, A Blade Because A Blade Is Whole
- Campbell King unveils their debut single, "Fade Away"
- Alabaster de Plume, Billy Woods and more feature on Lonnie Holley's forthcoming album, Tonky
- Pigs Pigs Pigs Pigs Pigs Pigs Pigs announce their fifth studio album, Death Hilarious
- Y, featuring members of Fat White Family, Meatraffle and Pregoblin, share debut single, "Why"
- Oscar Jerome unveils forthcoming album and short film, The Fork
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