Joy Crookes drops video for nostalgic pop masterpiece “Sinatra”
Capturing all the grandeur of Lana Del Rey, with none of the cliché, Joy Crookes’ “Sinatra” is a masterclass in orchestral pop.
The accompanying video could not be a more appropriate visual complement, pulling together gorgeously styled shots in hazy primary colours. The aesthetic, much like Crookes’ sound, blurs the classic with the contemporary, blanketing the listener in nostalgia whilst teasing them with hints of something brand new.
“My boyfriend Lukas and I filmed it with the help of two of our friends - shoutout Karim and Yohanna! - who helped with lighting and [created] an incredible energy at weird times in the morning,” Crookes tells us. “We planned the video ourselves and what I enjoyed most was turning our ideas into visuals. We started by creating a specific lighting scheme which we felt fit the mood of the song, then came up with ideas for specific setups as we went along.”
It’s hard not to be slightly in awe of this small group of teens, with their ability to build such an atmosphere around the central hypnotic track.
- Caribou shares full live show recording in collaboration with Boiler Room
- Falle Nioke unveils new single, "LDN Girl"
- Penelope Trappes signs to One Little Independent and unveils "Sleep" video starring Maxine Peake
- Bartees Strange shares new single, "Too Much"
- Nils Frahm announces live album and shares lead single, "Spells"
- Laufey shares rendition of “Santa Baby” with music video featuring Bill Murray
- LCD Soundsystem officially release new single, "x-ray eyes"
Get the Best Fit take on the week in music direct to your inbox every Friday