Ingrid Witt serves up her sugary Scandi-pop on “Babies Gonna Cry”

New single “Babies Gonna Cry” takes inspiration from familiar electro-pop names as Banks and LANY, dusting it with a sugary-sweet sheen that’s entirely her own. Steering clear of common themes, “Babies Gonna Cry” channels the frustration of womanhood in the twenty-first century into four minutes of anthemic and meticiulously-produced pop.

“This song is my response to what I think is a very personal question, that a lot of people still seem to feel entitled to ask - “When are you going to get married and get children?”” Witt explains.

“Why is this important to people? I’d rather, any time of the day, discuss music or film - or really anything that does not include boring practicalities connected with adulthood! I’ve been struggling with the idea of being an adult, and why a lot of people want to do the exact same things at the exact same time. That’s just pure peer pressure to me. My biggest fear in life is to fall into that.”

“This song is the product of the frustration I feel when I find myself surrounded by people whose highest ambition in life is to try to hide the backside of things. Like the fact that babies gonna cry. And it just wouldn’t be suitable to throw a glass of wine into someone’s face at a dinner party as a reply… or would it?” she asks, mischievously. Somehow, we wouldn’t put it past her!