North London’s Girl Ray ask “Where Am I Now” in their breezy, downcast new single on Moshi Moshi
Building upon the momentum of Girl Ray’s sweetly self-aware single “Trouble”, a string of tour dates supporting Haley Bonar and Slow Club, and the addition of band member Emily Craste into their winsome indie-pop fray, the North London-based group have released B-side “Where Am I Now” as their newest single.
Girl Ray’s skill for blending airy, '60s-inspired pop harmonies with downcast lyricism is full-fledged in this fresh tune. Queue it alongside Broadcast’s “Tears in the Typing Pool” and Charlotte Gainsbourg’s “Me and Jane Doe” in your change-of-season playlist for maximum melancholy.
Says band member Poppy Hankin: “The song is about being in a really low and difficult place, and finding that even as you try to come out of it, the thought and pressure of happiness as a final destination can sometimes be scary and overwhelming in its unfamiliarity."
A charming black and white video treatment directed by Rita Maria Conry plays upon retro visuals, with the band singing into bedroom mirrors and stepping up their dance moves in a split-screen format.
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