Watch: Flyte – “We Are The Rain”

From photographic evidence, London four-piece Flyte go on writing trips in Wales, drink their troubles away in East London pubs and with the video for “We Are The Rain” show “the tacky and the corny” of British pop culture.

“We Are The Rain” is the band’s debut single via paradYse, following on from their Live EP and a string of tracks dropping throughout the last few months. It’s a carefree and jaunty with a romanticised yearning for the past – a longing for what a relationship used to be emerges in the lyrics and the video’s crude depiction of “family photographs in shopping centres, school discos, fake tan, package holidays”, and all those things we grow attached to and can never seem to let go of – including our secret Kirsty Young shrine.

“We Are The Rain” is released on 28 April via paradYse records on limited 7″ and digital.