Bloom choose love over fear in new single “Letting Go”

Accompanied by a DIY video rich in weirdness and witchcraft, “Letting Go” is a complex and bittersweet pop track that will appeal to fans of Stealing Sheep’s eerie electro-pop. Backed by bandmates Scott Jones, Jamie “Gruff” Keogh, and Thomas Newman, frontwomen Megan Clifton and Emily Cluley sing in haunting harmony throughout, their voices echoing over expansive percussion and nostalgic synths. The pair have been best friends since childhood, and something of that intimacy is reflected in their deeply personal approach to lyricism.

“Letting go is about learning it's okay to be scared of what you might do, and scared of what you'll never do,” Cluley tells us. “On the surface it's a narrative about depression and suicide, but the message is really in praise of the infinite power and importance of letting go, riding all the inhales and exhales of life without trying to flatten them out.”

“To me this track symbolises how life can be there to help you if you are in trouble,” adds Clifton. “But equally how easy it can be to grip things and feel unwelcome in any space, unless you can find ways to let go of that. This song always strongly reminds me of a time last April Emily and I went camping, to sort our heads out. I didn’t actually realise how low Emily had been until we’d come out of it, or how uncomfortable in my own skin and awkward I had got over the winter. It took a bit of time to settle into doing nothing and just hanging out because we were both feeling so weird, but eventually we got to a point where we didn’t care about anything, and spent two nights just laughing and watching cows and looking at flowers and things - just sort of amazed by life and how we fit into that that. It was freezing and really a bit stupid, but actually magic.”