Irish bedroom pop contender April confronts the helplessness of love on "What I'd Do For You"

April is 21-year-old April Lawlor, hailing from a small town in Ireland’s County Kildare. Having hit the ground back in February via her debut single “The Impossible Task of Feeling Complete” and following up with “New Conditions”, her new track "What I'd Do For You" is a yearning, carefully-crafted gem citing inspiration from bedroom pop trailblazers such as Clairo and Gus Dapperton.

Taken from her debut EP New Conditions, which is also released today, it’s a heart-stung and quietly emphatic statement that also conjures Lana Del Rey and Lorde across three minutes. Speaking about the single, April said, "It’s a love song about feeling hopelessly in love with someone and almost kind of helpless; like you have no control over a situation, trying to show someone how much you would do for them and how much you care."

Touching upon her New Conditions EP she added, "I’m really excited to share my debut EP with the world, it’s been a pretty exciting start to things so far and I can't wait to see where it takes me next. It’s four very personal songs about the feelings and emotions that everyone can experience - mostly about love, the pain that comes with it and challenges we can all face growing up."

Sealing the deal on the song’s cosy, homespun M.O., animated visuals extend an invitation into April’s world.